Better Conversion Archive

Is Your Site Wearing a Whore’s Uniform?

Many women regularly go out dressed scantily and then wonder why they don't get the respect they deserve. Dave Chappelle answers that question with another: "If you're not a whore, why are you wearing a whore's uniform?" I can't tell you how many sites I see wearing a whore's uniform -- selling themselves out for a quick AdSense click, not realizing that they're sacrificing greater long-term benefit. Take a good, honest look at your site ... Keep reading »

Using Logos to Inspire Trust from Your Visitors

In the real world, you're much more likely to buy from a store if it was recommended by someone you trust. In the same way, visitors to your site are looking for signs that they can trust you. The more they trust you, the more likely they are to do what you want them to do -- make a purchase, sign up for your newsletter, etc. -- so inspiring trust is essential. One of the easiest ways to do ... Keep reading »